How NYC’s Bowery Presents Is Saving Music in Northampton, Massachusetts
by Patrick Wilson
If you’re a fan of live music in New England, you’re probably familiar with Bowery Presents, the New York City-based music venue operator that runs Terminal 5 and SummerStage in NYC, as well as Royale and Roadrunner in Boston, The Sinclair in Cambridge, and more. But what you might not know is that Bowery Presents is now expanding its reach beyond the city, and its latest target is the historic Calvin Theater in Northampton, Massachusetts.
The Calvin Theater has been a cultural hub in Northampton since 1924, but it’s been closed for most of the past three years due to the COVID-19 pandemic. But now, with Bowery Presents at the helm, the theater is set to reopen early next year, and it’s poised to become one of the most exciting music venues in the region.
Bowery Presents is known for its eclectic programming, and the Calvin Theater will be no exception. The company plans to book a wide range of artists, from indie rock to hip hop to electronic music. And with its state-of-the-art sound system and intimate setting, the Calvin Theater is sure to be one of the best places to see live music in New England.
The reopening of the Calvin Theater is also good news for the Northampton economy. The theater employs dozens of people and attracts thousands of visitors to the city each year. So whether you’re a local or just visiting from out of town, be sure to check out the Calvin Theater when it reopens next year. You won’t be disappointed.
Bowery Presents’ acquisition of the Calvin Theater is a win-win for everyone involved. The people of Northampton get a new music venue, Bowery Presents gets to expand its reach, and music fans get to see their favorite artists in a great setting.
* This piece was created with the help of ai.